The Pepsi Company of Brands was looking for concept boards for a green campaign. The initial concept was to have the bar code of products turn into a graphic message. This pitch direction took that concept and developed it into a world specific to the product and message by creating characters that harken back to the round, Pepsi logo mark.

You may also like

Conde Naste Newfronts 2015
Lifetime Rebrand
Herman Miller
Mixed Co
September Issue Main Title Concept
Turner Media
Hulu Rebrand Pitch
Google Play
TNT Rebrand Pitch Concepts
Back to Top