Pepsi

The Pepsi Company of Brands was looking for concept boards for a green campaign. The initial concept was to have the bar code of products turn into a graphic message. This pitch direction took that concept and developed it into a world specific to the product and message by creating characters that harken back to the round, Pepsi logo mark.

You may also like

September Issue Main Title Concept
McDonald's Track My Maccas
inBloom
Starz 360˚ Rebrand
Conde Naste Newfronts 2015
Google Play
wallflour
Crybaby
PBS Kids Pitch
Pretty Little Liars
Back to Top