Sadly, all good things do come to an end. Pretty Little Liars on Freeform network had a good run of 7+ seasons. The much anticipated series finale of this beloved series, with a cult-like following, needed to leave behind a memorable show campaign. In collaboration with the team at Freeform, we created a visual look inspired by fashion editorial typography to tease the last season. Flowy and whispy serif fonts, reminiscent of the PLL logo intermix with graphic triangular cropped images of smokey-eyed women. What's not to love?