The goal was to unite the company’s portfolio of consumer brands and its 10,000 employees under a single, brand that positioned Turner for the future.
A new Turner logo was at the heart of brand identity, designed to reflect the spirit of Turner with confident simplicity, points of connection and a forward-leaning stance.
The Turner rebrand was unveiled to employees at a leadership forum and Global Town Hall, which included a brand story, anthem film and identity redesign that filled the halls of the famous Techwood campus. We developed “Make Now Matter,” a forward-looking philosophy that empowered employee engagement and a culture of innovation. The new brand mantra also inspired a week-long internal event, “Make You Matter,” hosted at every major Turner location around the world.